Work Experience
Senior Content Marketing Specialist at Delighted by Qualtrics
April 2022 – Present
- Increased organic website traffic by 108% and trials by 30% YoY through comprehensive SEO content and metadata optimizations, in addition to strategizing and implementing sitewide internal linking.
- Enhanced paid and organic search campaigns by applying on and off-page SEO best practices.
- Created and executed an organic and paid social strategy, leading to a 167% increase in pageviews, 130% in unique visitors, and 228% in custom button clicks YoY on LinkedIn.
- Reported monthly and yearly organic search metrics – including pageviews, trials, and conversions – to senior leadership using Heap funnel data and Excel Vlookup formulas.
- Led product marketing and go-to-market (GTM) content strategies, including the planning and creation of copy for emails, blogs, social posts, and landing pages.
- Project-managed a website redesign to boost customer conversions and ensure consistency in brand voice.
Junior Content Marketing Specialist at Siege Media
May 2021 – April 2022
- Conducted keyword research to identify content opportunities for several clients
- Created SEO-optimized content for clients such as Mint, Quickbooks, AngelList (now Wellfound), Hippo Insurance, SimplifyLLC, QuickenLoans, RocketMortgage, CreditRepair
- Owned end-to-end content processes from outlining, drafting, and publishing content to client websites using CMS such as Contentful, WordPress, and Drupal
- Supported client account management by delivering monthly reporting of SEO rankings and earned backlinks, planning content calendars, and leading email communication
- Generated up to 100 backlinks per month to client content with link-building strategies such as guest posting and link-building email outreach via Buzzstream
- Proficient in SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console
- Adhered to client style guides, internal linking guidelines, or AP style for all copy
Content Writing Intern at Siege Media
January 2021 – May 2021
- Wrote clear, concise, and conversational blog copy for different clients
- Hit client SEO traffic goals month-over-month by creating content that ranked for target keywords and generated passive organic backlinks over time
- Managed multiple projects in a fast-paced environment with changing requirements
- Generated creative ideas to develop as content and pitch to journalists/bloggers
- Implemented feedback from content managers, copy editors, clients, and stakeholders
- Drove content production lifecycle and collaborated across departments with art directors, graphic designers, technical SEO analysts, and content marketing managers
Public Relations Fellow at Capwell Communications
February 2021 – May 2021
- Created media backgrounders and outreach lists for different clients using MuckRack
- Wrote award submissions and press releases on behalf of clients and agency itself
- Designed social media campaign content and managed LinkedIn and Twitter channels
- Conducted media and news monitoring for client mentions via Cision
- Pitched content ideas to various media outlets and trade publications
- Performed secretarial duties during calls and meetings to provide action items
Content & Social Intern at DoLA
January 2020 – May 2020
- Created daily content pieces about local free events, featured restaurants, and COVID-related information for the DoLA newsletter and website
- Managed online event calendar for Los Angeles residents on the DoLA website, from virtual livestream comedy shows, Happy Hours, to at-home workouts
- Investigated strongholds in Los Angeles culture like the Troubadour concert venue and Amoeba Music store suffering due to COVID and promoted GoFundMe campaigns
- Built compelling social media copy and media for DoLA Instagram
Features Editor at The Panther Newspaper
August 2019 – December 2020
- Managed Features, Entertainment, and Review sections of the paper
- Wrote up to three articles per week and edited several articles from writers in AP Style each week using Google and Outlook suites
- Pitched stories to Editor in Chief about guest speaker profiles, campus culture, entertainment, and social justice efforts on campus
- Experienced in Adobe InDesign for layout of three newspaper sections for weekly print publication including photo and text formatting and creating headlines and cutlines
- Conducted and transcribed interviews of faculty, students, alumni and expert sources
Education
Chapman University
Bachelor of Arts in Sociology and Strategic & Corporate Communication
- Cum Laude Graduate, Provost’s Honors List
- Features and Entertainment Editor at award-winning student newspaper
- Attended Associated Collegiate Press Conference in February 2020 and placed as a Finalist in Features Article Category
Skills
SEO | Copywriting | Content Marketing | Technical SEO | Social Media Marketing | Product Marketing | Customer Experience | Ecommerce Marketing | Project Management | SaaS Marketing | B2B/B2C Marketing
Tools
Ahrefs | SEMrush | WordPress CMS | Google Analytics | Google Search Console | Heap | Canva Pro | Coda | Basecamp | Asana | LinkedIn Campaign Manager | Drupal | Contentful | Buzzstream