Resume - Mitali Shukla

Senior Social Media Strategist at Qualtrics

October 2024 – Present

Strategized and implemented executive social media marketing campaigns on LinkedIn as a part of global public relations team, reporting to the director of public relations
End-to-end management of Qualtrics’ XM Monthly LinkedIn newsletter: from outlining, copywriting, design, and publishing

Freelance Social Media Manager at Winston Francois

September 2024 – Present

Increased LinkedIn followers by 30% and Instagram followers by 17% organically within the first month
Managed all Winston Francois social channels, including LinkedIn, Meta, X, Instagram, and TikTok
Developed and implemented social media calendar for WF social channels, reporting directly to CMO & CEO
Iterated on graphic design standards by creating imagery and copy independently for all social posts in Canva
Copy-edited and published SEO-optimized blog content for WF website using WordPress CMS

Senior Content Marketing Specialist at Delighted by Qualtrics

April 2022 – October 2024

Increased organic website traffic by 108% and trials by 30% YoY through comprehensive SEO content and metadata optimizations, in addition to strategizing and implementing sitewide internal linking.
Enhanced paid and organic search campaigns by applying on and off-page SEO best practices.
Created and executed an organic and paid social strategy, leading to a 167% increase in pageviews, 130% in unique visitors, and 228% in custom button clicks YoY on LinkedIn.
Reported monthly and yearly organic search metrics – including pageviews, trials, and conversions – to senior leadership using Heap funnel data and Excel Vlookup formulas.
Led product marketing and go-to-market (GTM) content strategies, including the planning and creation of copy for emails, blogs, social posts, and landing pages.
Project-managed a website redesign to boost customer conversions and ensure consistency in brand voice.

Junior Content Marketing Specialist at Siege Media

May 2021 – April 2022

Conducted keyword research to identify content opportunities for several clients
Created SEO-optimized content for clients such as Mint, Quickbooks, AngelList (now Wellfound), Hippo Insurance, SimplifyLLC, QuickenLoans, RocketMortgage, CreditRepair
Owned end-to-end content processes from outlining, drafting, and publishing content to client websites using CMS such as Contentful, WordPress, and Drupal
Supported client account management by delivering monthly reporting of SEO rankings and earned backlinks, planning content calendars, and leading email communication
Generated up to 100 backlinks per month to client content with link-building strategies such as guest posting and link-building email outreach via Buzzstream
Proficient in SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console
Adhered to client style guides, internal linking guidelines, or AP style for all copy

Content Writing Intern at Siege Media

January 2021 – May 2021

Wrote clear, concise, and conversational blog copy for different clients
Hit client SEO traffic goals month-over-month by creating content that ranked for target keywords and generated passive organic backlinks over time
Managed multiple projects in a fast-paced environment with changing requirements
Generated creative ideas to develop as content and pitch to journalists/bloggers
Implemented feedback from content managers, copy editors, clients, and stakeholders
Drove content production lifecycle and collaborated across departments with art directors, graphic designers, technical SEO analysts, and content marketing managers

Public Relations Fellow at Capwell Communications

February 2021 – May 2021

Created media backgrounders and outreach lists for different clients using MuckRack
Wrote award submissions and press releases on behalf of clients and agency itself
Designed social media campaign content and managed LinkedIn and Twitter channels
Conducted media and news monitoring for client mentions via Cision
Pitched content ideas to various media outlets and trade publications
Performed secretarial duties during calls and meetings to provide action items

Content & Social Intern at DoLA

January 2020 – May 2020

Created daily content pieces about local free events, featured restaurants, and COVID-related information for the DoLA newsletter and website
Managed online event calendar for Los Angeles residents on the DoLA website, from virtual livestream comedy shows, Happy Hours, to at-home workouts
Investigated strongholds in Los Angeles culture like the Troubadour concert venue and Amoeba Music store suffering due to COVID and promoted GoFundMe campaigns
Built compelling social media copy and media for DoLA Instagram

Features Editor at The Panther Newspaper

August 2019 – December 2020

Managed Features, Entertainment, and Review sections of the paper
Wrote up to three articles per week and edited several articles from writers in AP Style each week using Google and Outlook suites
Pitched stories to Editor in Chief about guest speaker profiles, campus culture, entertainment, and social justice efforts on campus
Experienced in Adobe InDesign for layout of three newspaper sections for weekly print publication including photo and text formatting and creating headlines and cutlines
Conducted and transcribed interviews of faculty, students, alumni and expert sources

Chapman University

Bachelor of Arts in Sociology and Strategic & Corporate Communication

Cum Laude Graduate, Provost’s Honors List
Features and Entertainment Editor at award-winning student newspaper
Attended Associated Collegiate Press Conference in February 2020 and placed as a Finalist in Features Article Category